DFW AMA Executive Luncheon Dallas

October's Executive Luncheon of the American Marketing Association Fort Worth will be all about: "How to use Digital Marketing to efficiently reach Corporate Donors" .
The Luncheon's keynote speaker is David Frederick, Vice President of Marketing & Communications at the United Way of Tarrant County in Fort Worth. Join in and discuss the different arms of digital marketing with local marketing professionals and members of the AMA. Learn how the tools integrate into an overall marketing strategy to communicate, influence and activate individuals within a corporate setting. In a multi-faceted, diverse landscape of non-profit organizations, it’s critical to engage prospective donors in a creative approach through the web, online advertising, video and social media. Executed properly, digital marketing can provide differentiation at a much lower cost for organizations with large or limited resources. Come and network with some of the most creative minds in the Metroplex.
David Frederick has 20+ years of experience in marketing, creative execution and digital strategy and has been a proud supporter of the DFW Chapter of AMA. He is currently serving as a mentor in the Mentor/Protégé program to help young marketing professionals.